Purple vegetables predicted to be a hot food trend next year
Waitrose’s head of fresh produce, Nicola Waller, said: “Social media has changed our relationship with food – we’re sharing pictures of our dishes more than ever before and as a result our shoppers are looking to add vibrancy to their plate.
“Purple food does just that. We’ve seen sales rise as a result, for example our Purple Chantenay Carrots were a hit at Christmas with sales up 15 per cent on last year, sales of Purple Sweet Potato were up 70 per cent this winter and blueberries have become Britain’s favourite berry, outselling strawberries.
“Due to demand we’re also introducing a number of new purple products to our shelves next year, including more Purple Potatoes, which we expect to sell around 90 tonnes of next year.”
Last year Waitrose’s Food and Drink report discovered that one in four (39 per cent) of people take greater care over how they present food on their plate than they did five years ago. This is because a good-looking plate of food can make eating more pleasurable, it said.
Also on Waitrose’s top 10 food and drink trend list for 2018 was Indian street food, Japanese “dude food”, plant proteins like pulses and grains and Aperitifs, which it said are increasingly popular among young people.